Every company starts with one customer. Hulby finds yours.

The AI cofounder that finds the people asking for what you built, writes what to say to them, and stays on it with you every day until they pay.

No founder should give up before their first customer.

Most products don’t die because they’re bad. They die quietly, in the weeks between launch and the first person who pays, because nobody was finding the customers. That stretch is the only thing Hulby works on.

One person at a time

The way Stripe, Airbnb and DoorDash found their first customers. Not ads, not hacks.

Honest, always

Every reply says plainly that you’re building something. Hulby never posts for you.

Your idea stays yours

Your answers and your customers are private. Nothing is shared or used to train anything.

Meet Hulby. Your cofounder for the first customers.

He finds them

Every day Hulby searches Hacker News, Bluesky and Reddit for people describing your problem in their own words, and brings you the ones worth talking to.

He writes to them

Replies that help first, DMs and cold emails written from what each person said, follow-ups for the ones who went quiet. You edit, copy and send.

You close them

A pipeline that says who is waiting on you, a founding offer when they’re ready, and the count that matters on every screen: paying customers.

He works while you sleep.

Every night Hulby looks again, writes replies for the best new people and drafts follow-ups for anyone who went quiet. In the morning you get three moves, already prepared.

  • New people every morning, each with a link to what they wrote
  • Replies and follow-ups waiting in “From Hulby”
  • About 30 minutes a day is enough

A page that collects your first customers.

No site yet, or one that doesn’t convert? Hulby writes a one-screen page from your answers. Everyone who leaves their email lands in your pipeline, so you can talk to them the same day.

  • Written for you, edited in a minute
  • Live at your own address the moment you publish
  • Every sign-up shows up in Hulby as a person to talk to
app.hulby.com/p/paydeck

Paydeck

Get paid on time, without chasing a single client.

For freelance designers who are tired of awkward reminder emails. Leave your email and you’ll be first in.

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Every company you know started with a handful.

None of them launched to a crowd. They found people one at a time, by hand. Hulby is that playbook, every day.

Stripe2010

When someone agreed to try Stripe, the Collison brothers didn’t send a link. They said “give me your laptop” and set it up on the spot.

Paul Graham, “Do Things That Don’t Scale”, 2013
DoorDash2013

It started as a one-page site with restaurant menus and the founders’ own phone number. They took the orders and drove the deliveries themselves.

DoorDash, Y Combinator Summer 2013
Airbnb2009

The founders flew to New York, went door to door to meet their hosts and photographed the apartments themselves.

Paul Graham, “Do Things That Don’t Scale”, 2013
Product Hunt2013

Ryan Hoover started it as an email list he built in twenty minutes and shared with friends in startups.

Ryan Hoover, 2013
Superhuman2017

Every new user got a one-on-one onboarding call before they could use the product.

Rahul Vohra, First Round Review, 2018

Everything a growth cofounder does. Without the equity.

People asking for it

Fresh every day from Hacker News, Bluesky and Reddit, read for relevance.

Every message written

Replies, DMs, cold emails, follow-ups and founding offers.

A pipeline that nags you

Who is waiting on you, and who is one message from paying.

Your page

A one-screen page that turns visitors into people in your pipeline.

Homepage review

What a stranger understands in five seconds, with the headline rewritten.

Launch kit

Show HN, Product Hunt, Reddit and X, each written the way that place expects.

Playbooks

The customer interview script and pricing worked out from what users pay today.

A cofounder on call

Ask anything. Hulby knows your answers, your mission and your pipeline.

Less than a coffee a day. Seven days free.

Free

See what Hulby finds before you pay anything.

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  • Your mission, week one open
  • Three people a day
  • Three drafted messages
  • One homepage review
  • Your page
Pro7 days free

Everything, every day, until they pay.

$0.68a day

$249 a year, charged after your free week

Start free for 7 days
  • Your mission to the first paying customers, day by day
  • Live list of people asking for what you built
  • Every reply, DM and email written for you
  • A pipeline that tells you who to follow up
  • Homepage review and rewritten headlines
  • Launch posts for Product Hunt, Show HN and Reddit
  • Your own page that collects customers
  • Your AI cofounder, on call with full context
  • 100 social posts a month in your brand
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On day 7 your subscription starts at the price you chose. Two days before, we email you a reminder. If you cancel before then, you are never charged.

Your first customer posted about their problem today.

They’re waiting for exactly what you built. Let’s go and find them.

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